Business model of Lehman brothers
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Written by: cherrythorn
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Date: Tue, 30 Mar 2010 |
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Firm’s purpose:
The main purpose of layman brothers is being a market leader under the telecommunication industry through a proper understanding and analysis of business subtleties against the globally set benchmarks. The other major purpose of the company is to offer innovative products and services that are second to none in the global telecommunication industry.
Above all the company’s other major purpose is employing technology that adds value to their working processes. Also as a dominant company in the telecommunication industry the company’s other purpose is to ensure that ensure that it executes all its activities professionally, with skill and speed.
Also the other purpose of the company is handling relationships with its customers with dignity and respect.
Business offerings:
There are many businesses offering for Lehman brothers, the main ones fall under the music and entertainment and value added services, under the roaming solutions, under the enterprises services, under service and application value added services, and under call management value added services.
The offerings of Lehman brothers under the music and entertainment value added services include; BGM, rural value, mobile radio, sports updates, ringbones, jukebox, and content discovery, news wall paper and regional content. Through the mobile radio a subscriber can choose from a wide range of more than 100,000 songs in more than 17 languages. The service of Lehman brothers enables pre-paid and post-paid subscriber to pray music at the background while the call is going on. The subscriber can choose the type of music he prefers through BGM. Another offering is ring tones. Lehman brothers gets the music content from reputable companies and updates the regularly for its subscribers.
Under the roaming solutions its offerings include Roam globe, Roam tracker, roam secure, roam privilege and welcome roam. The roam tracker helps to identify any network glitches. Also a roam globe enables international roaming through existing mobile network.
Under the enterprise services Lehman brothers offers Mitr and outbound campaigns. The Miltr software enables numerous applications written using written using Mitr software to run on any type of phone. Another offering is that of outbound campaigns which enables the sending of automated messages regarding new promotions about specific products and services to particular group of subscribers.
The other common offering give by Lehman brothers in mobile commerce include mobile banking, Mitr and mobile bill payment. Service and application value added services is also another segment of the Lehman brothers with offerings like voice chat, mobile advertisements, and OBDS call management value added services, select caller list, call conferencing , missed call Alert, diverse manager, voice mail and excuse me.
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Source: Business model of Lehman brothers
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