Mobile Internet devices and Apps boost Mobile Marketing
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Written by: vernonpeeo
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Date: Mon, 27 Jun 2011 |
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Research figures from Nokia declares that the mobile phone are Man’s next important communication device as an average person will look at his mobile to browse for message or news for average 15 time per day and on almost 6.5 mins each time since the launch of Mobile web technology
With Mobile web more accessible , Smartphones has reach sales of 468 Million units in recent months ,and this Number are alarming comparing the earlier days ,when consumer were going with the Walkman Portable music Player in the 80s .
Unbelievable? As there are Millions of Mobile internet device including phones, PC tablets which are a Massive Mobile Platform rich with Marketing opportunities for Marketers
Leading at the top of the data shows the operating system mobisystem continues to lead with Android, iOS at its Prime and Research In Motion ( blackberry ) gathering momentum ,while Microsoft trailing behind
Apple’s iOS has the significant lead in the mobisystem, particularly when viewed in context of smartphones plus tablets and other connected devices like iPod touch but Marketer start to beware and reduce proportionally their placement of ads as Android continues to gain share of smartphones, however, expect more development resources to suit to Android OS
There were impressive gains in the percentage accessing a social networking site for mobile subscribers while user Playing games and listening to music also grew
Similar to online games , content is engaging rich media and even video also Although video in particular is still a small segment, expect it to grow as broadband speeds increases , marketers will likely head towards in the prospective direction since they’ll want to create robust interactions with customers and prospects.
Such interactions therefore leads into new trends in mobile marketing
One of the biggest user of Mobile Marketing will be online shopping. Using a phone to purchase has been around for sometime and with popularity of smart phones and social media applications, the ability to deliver ads specifically targeted to a mobile phone based on their location has seen high growth in recent year. Beside with embedded mobile apps provided by Telco , such apps basically are mostly Ads approved by the telcos to entice use r to use their Apps related services provided by contracted marketer with the Telco
The Global Positioning System in smart phones provide Map Location and is good for navigational use , but it will also provide marketers to know a phone user location in relation to the ads that they intend to serve. Someone strolling down a street walking past a famous bookshop may be send an ads on Latest Bookseller , while additional coupon maybe be provided for Stationary or Music CD to go along with
Such enticement has since expanded , since Users start connecting with social media applications such as FourSquare, Twitter and Facebook . With some specific Apps in use at specific locations, users are providing actual information to where they are, their schedule and track record of their trips . By utilizing this information, mobile ads can be targeted to people who have checked in at everything from any store , petrol kiosk , Cinema or any Integrated location with access to internet
While Google wallet’s services is just catching up , mobile internet devices will not just be a method of communicating and gathering information, they will be the way many people pay for goods and services. This Merchant Payment service is catching on with the new trends and will gather popularity over time and in near future Mobile devices will become the way many people pay for purchases. Instead of carrying around many credit cards and debit cards and cash, all the payment information can be contained in the mobile device and transmitted to the merchant for payment. This will revolutionize the way purchases are made ,and it could be as easy as a swipe or to tap a payment device for immediate secured payment transaction .
As the biggest emerging market for mobile marketing is Asia. . It is also the perfect Testing ground for most Marketers . The Market in Asia is supported with over one billion people in China alone, the opportunity for mobile marketing is therefore enormous and to be able to harness and target it potential here be a key to who the major players are in the mobile marketing world in the next 10 years . However, the trends that are listed here have already started. Though many of them are small now, there is a great deal of room for them to expand in the near future
psaaion with New media technology ,and write subject on internet marketing and social Media technologies Find Out More About Internet Marketing
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Source: Mobile Internet devices and Apps boost Mobile Marketing
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