5 Common Booklet Design Mistakes you Must Learn to Avoid
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Written by: andrewmichaels
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Date: Tue, 31 Jan 2012 |
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Professional or amateur, talented or not, you can still commit mistakes in designing your brochures. It is all about what you know and how you practice the process of designing these cheap brochures that lets you perform well, or perform badly with them. One of the best things to know to help you create great brochures with little errors is of course to know exactly the common mistakes that many people often commit.
In this guide, you have found exactly what you need of course. The items below describe and list down for you the key common mistakes that people commit in designing for brochure printing. Knowing how these mistakes happen and understanding their nature should allow you to correct your own full color brochure designs, before they actually get published and commit that fatal mistake. So learn from the list below and see exactly what you must avoid for your custom brochures.
1. Being too creative with the folds – One of the more common mistakes that an amateur designer for a glossy brochure commits is being too creative with the folds. Everyone knows that the trifold type of brochure is the common one in use today. That is why many amateurs think that they can stand out by using brochure templates with different and often creatively unusual kinds of folds.
While this is good for novelty type of full color brochures, they do not bode well for marketing as they are actually harder to understand and figure out. With most of your market used to the trifold configuration it would be a big mistake to choose something that is coo creative and too unfamiliar with them. So try as much as possible to stick to the standard templates like the trifold brochure and gate type or accordion type of layout prints.
2. Using cliché slogans/content – Believe me, everybody has seen and probably heard all the typical types of marketing slogans and content that you will think of adding to your brochure content. Since there are thousands of brochures and pamphlets written and printed today, there will be a big chance that you might be copying content from those brochures and basically be spouting out the typical clichés in marketing.
While leaving it that way is the easiest method, if you are serious about your glossy brochure printing, you will want to go beyond this mistake. To always make a distinct and lasting impression, you should provide people with content that they have not read or seen before. So avoid those types of cliché content whenever possible.
3. Inserting web images or clip-arts – Realize that in color brochure printing, using web images and clip-arts are a big mistake. Professional printing companies require brochure drafts to have high resolutions set at least at 300dpi for proper printing.
This is the minimum quality needed to print clear and sharp type images unto a print medium. Web images and clip-arts typically cannot match that high quality. So be careful. Only use the largest high resolution type images from the web, or just source all your images from their actual original mediums.
4. Using bad fonts styles in the content – Be aware that your choice of fonts in the content will affect the look of the brochure as well. A common mistake here is to decide on a script style font style or even those more creative grunge-type fonts. While they are creative and distinctive, they are also a bit harder to understand. Readers will have a high chance of “dropping out” and not read everything if those fonts are just a bit of a chore to read. So avoid using bad and too creative font styles when possible.
5. Badly matched colors – Finally, it is a common beginner mistake to use badly matched colors in brochure printing. This comes from sheer laziness to mix and match the right color combination that gives the best harmony and emotional impact. Luckily for you, it is possible to easily avoid this mistake by just using online color matching software. Just search for this keyword adn there should be plenty of free color matching applications that you can try out.
Good! Now review all these once again and learn from each type of mistake. You can easily optimize and improve your custom color brochures once you know what you may be doing wrong and what you need to improve upon. Good Luck!
Visit these sites for more information brochures and brochure printing
Source: 5 Common Booklet Design Mistakes you Must Learn to Avoid
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