Die Cut Business Card Design FAIL: what to Avoid
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Written by: andrewmichaels
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Date: Sat, 28 Jan 2012 |
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If you think your own designs for die cut business cards are failing, you might want to rethink and reassess your practices in creating layouts. The trick is to not just copy and alter die cut business card samples. You will want to know what the key practices you need to do, and of course the key practices that you must AVOID as well.
In this special tutorial for you, we will discuss what types of design practices for business cards that you will want to avoid. Once you know these things, your die cut business cards can easily be saved before you actually invest in the cost of printing them. So listen well to the list below and make sure you avoid these mistakes in designing custom die cut business cards.
1. Inserting corny low resolution clip-arts – If you want to deliver a truly creative die cut business card, you will now want to use low quality and low resolution clip-arts. This is truly one of the biggest amateur mistakes for business card printing. Low resolution clip-arts while easily acquired and easily inserted is often always rendered badly in business card printing.
The resolution needed for full color business cards is around 300dpi resolution while the usual digital web images and clip-arts are only at 72 usually. That is why it is better to just avoid using those low resolution graphics to not endanger your print business card designs.
2. Formatting with common fonts – When you print custom cards, it is typically common for newcomers to just use the font styles available on hand. These so called common fonts are just easy to see, easy to load without the need for installations or anything. While this is great, it is also considered boring and is ultimately a mistake when you want to print truly customized business cards.
Common fonts are just too docile, domestic and uninteresting that it is just not as viable to invest in them. That is why you should always attempt to get new font styles from the Internet, or have some of your own fonts created for yourself. This will bring a more original look to your custom business cards.
3. Using plain backgrounds – Your designs will FAIL if you use business cards with plain backgrounds. Why? Because plain backgrounds are just too common for business card printing. Using a plain background is a quick way to brand your business cards as cheap materials and cause people to not want to pay attention too much on these cards. So do not leave those card custom backgrounds bare. Dress them up with gradient colors, textures, lines and patterns. People will respond to your cards better this way.
4. Lack of defining symbol – Many newcomers to business card printing also forget to use a defining symbol or graphic in their card layouts. While they have that company logo, they fail to emphasize the key aspects of their layout that will make those business cards more memorable. When this happens, you will not expect to get amazing results with these prints. That is why it is important to have a defining symbol in your die cut business card designs.
5. Bad cheap materials – Lastly, in the name of saving money, lots of amateurs in designing business cards go for bad or cheap materials. Economically this is sound, but for long term business opportunities, you might actually cause irreparable damage to your professional image. It is best to actually invest in a little bit more money in quality paper and inks, to ensure that those greeting cards will look great and impressive for readers.
So if you do not want to fail in your own custom full color business card designs, you better review all the mistakes above before you even print business cards of course. The more you remember and learn, the better your designs should be.
Visit these sites for more information business cards and die cut business cards
Source: Die Cut Business Card Design FAIL: what to Avoid
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