Elicit Trust and Communicate Gratitude with Thank you Cards
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Written by: andrewmichaels
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Date: Tue, 7 Feb 2012 |
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Many people actually miss the point when they create thank you cards. Usually when they send these, they just compose very cliché type messages that people usually will dismiss. Those standard messages for thank you cards are just not special enough, and are just too common for most people to appreciate. This makes the money spent on the thank you card printer wasted, with nothing really gained from those thank you cards.
If you want to remedy this in your own prints, you will have to know the correct techniques to communicate gratitude and elicit trust with these thank you cards. It will require some deliberate and precise elements, but you can easily implement these if you are serious about making these cards work. Follow the initial steps below and you should be well on your way to doing this.
1. Dump the cliché messages – the first and most important step is to dump the cliché messages. Those messages are clichés for a reason. People have heard them too much already. The message has lost all meaning really, and you cannot give out a trustworthy and sincere thank you message with those kinds of content. So make sure that you dump all the cliché messages. Do not give people what they have been seeing too much already. Make some original content.
2. Add personal and specific mentions – Now, to make your thank you cards more trustworthy, you should try to add more personal and specific “mentions” in the content. If you just use all generic content within the thank you card that is applicable to all, then people won’t really respond favourably to your thank you cards.
If possible try to write down some real custom content of your own if you know some exact details of the people you are sending these cards to. Otherwise, it might be good to at least be locale specific with your content, using some local allusions so that people can recognize that the thank you cards were made by people in their area as well. The more your audiences can relate to the card, the more trustworthy it should be.
3. Add a signature and contact information – Make sure as well that you add a signature and all the contact information you have within the thank you card. This is another way to earn proof. If you put in your address, telephone numbers, mobile phone numbers, email address, website url, and other kinds of contact information as well as your signature, you can make it easier for people to confirm your identity. Since you can easily be contacted, most readers will consider it a guarantee that you are a real person, hopefully good enough to be trusted.
4. Use the best quality materials – Remember that people also look at the material quality of thank you cards when they try to judge it if it is trustworthy or not. Cheap looking and thin thank you cards are the least trusted because they are the ones with the least effort required to be printed and developed. That is why it is best to use the greatest quality materials to be sure that people will trust and respond to your thank you cards.
5. Add an invitation to connect more – Finally, great and trustworthy thank you cards today also typically invite people to respond more to the thank you card and confirm people’s responses. Nowadays, this is done through social networks. If you invite people to participate more and add their testimonials to sites like Facebook or Twitter about you and your project or firm, you of course will at least get some extra legitimacy. Have enough social proof in your Facebook page for example, and many people will start trusting your invitations more since they can confirm those social details online.
So those are the key elements that should make you more sincere and more trustworthy with your thank you cards. Do not forget to apply them to your next batch of invitations.
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Source: Elicit Trust and Communicate Gratitude with Thank you Cards
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