How to Make Door Hangers Work for your Business
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Written by: andrewmichaels
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Date: Tue, 21 Feb 2012 |
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You have seen and used them. You have received a few of them, but you probably don’t know yet what door hangers really are.
Door hangers are basically hanged on doors to communicate a message such as “don’t disturb” or “we are open”. These are usually used on hotels, motels, and inns, but today they are perfect for marketing jobs. If designed well, they will help get the word out about your business. They will keep your name in front of people and remind them that you are open for business. Compared to direct mail, this tool will likely be used rather than thrown away. For such a small tool, the door hangers sure are an effective promotional tool.
Whatever kind of business you have, color door hangers will help you keep your name in front of the public. If designed well, they will reflect the personality of your business and communicate to people all important details about your business. It’s best if you use both sides of your hanger so you can easily grab people’s attention. One side can contain your contact details while the other can contain your message. You can also consider putting additional valuable information such as discounts, rewards, or incentives. Keep in mind that people love getting discounts or special offers. If you include some on your hangers, you can surely get good response.
To guarantee that you create the best hangers for your promotional campaign, here are some pointers to consider:
1- Create a simple design. Although you can use bright colors on your door hangers, make sure you keep them coordinated. It will be best if you use only simple fonts so the words are easily readable. A simple design will be read and understood easily, thus, reducing the chance of getting them thrown away.
2- Convey a simple message. Remember that your target audience only has ten seconds to read and understand your message. If your message requires longer time than that, you have just failed in capturing people’s attention. So just keep the message short but make sure you present the benefits you provide.
3- Print your hanger professionally. It is always best to get the help of a professional printer to ensure your custom door hangers look impressive. But because there are plenty of printing companies today, make sure you hire the best. Research on different printing companies so you have lots of choices. This will give you better chance of finding the right printer best suited for the job you require.
4- Make sure your contact details are complete. Make it easy for people to contact you. Include your complete contact information so people will get to contact you easily. This includes your contact numbers, mailing address, email, and website. And don’t forget your logo. This is an important branding element that will help put your business on top of people’s mind.
Give your customers and prospects a good and lasting impression of you. With well-designed door hangers, you can be assured to get in touch with your customers effectively. This is your chance to achieve good visibility without spending so much money. It’s best if you can hand out your hangers to the right people. Target the right customers so you can be assured of getting good results.
Visit these sites for more information door hangers and custom door hangers
Source: How to Make Door Hangers Work for your Business
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