Mobile Enabled Internet Devices Driving Internet Growth In China
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Date: Tue, 24 Jan 2012 |
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Mobile Enabled Internet Devices Driving Internet Growth In China
The amount of internet users in China has surged past 600 million as millions of new netizens going online using mobile phones and tablet computers .
Why is this so is merely because it is more convenient and cheaper to own a handheld device than owning a laptop in China . China presently manufacture and supply the biggest quantity of mobile internet enabled devices for the total word supply.
The popularity of the internet in China has also driven the explosive growth of profitable web companies and made fortunes for some Chinese entrepreneurs despite government controls on what the public can see online.
This popularity of wireless internet was reflected when iPhone 4s was recently launched and how the Chinese gadgets fans scramble to buy the Apple New model which sold out within hours of its China Launch. Angry Customer shouted and threw eggs at Apple flagship Beijing outlet after the company failed to open the store due to overwhelming Hot Chaotic demand the store outlet
Apple has therefore postponed further iPhone 4S sales at its mainland stores for safety reasons but the said phones will be sold online instead and through its local carrier , China Unicom.
Tablet war gathers pace in Asia
TABLET war is heating up in Asia, as companies from China, South Korea and Taiwan challenge the dominance of Apple’s iPad and iPhone in terms of features and price
Asia will be the next a Major battleground because of the presence of alternatives offered by top global brands, like south Korea’s Samsung, as well as cheaper Choices from dozens of smaller firms, many of them from China.
The emergence of lower cost tablets ,predominantly running on Google’s Android operating system, well be an important opportunity for Asian manufacturers. Which is why even Samsung and HTC
Who are arguably the fore runners with their experience producing smartphones however is meeting New aggressive challenges from Chinese tech firms, such as Huawei and ZTE , are also actively pursuing market share and can potentially succeed with lower-cost devices ,as the trend of netizens dependent on lower cost gadget is becoming far popular especially in the coming up third world economies
In addition, traditionally PC-focused companies like Acer and Asus of Taiwan have launched some interesting tablet products.
All of these players are really competing against each other, more than competing with the leading player like Samsung and Apple Although the iPad is expected to remain a major player in Asia, the region is different from Western markets. .Samsung is strong in south Korea because of korean patriotic sentiment, while the massive China market is flooded with inexpensive tablets
‘’They might not necessarily have the cool feature that apple has but.......these Chinese vendors are selling these product overseas , to other developing markets like Indonesian, parts of the Middle East and Africa and reception are doing well
Apple’s advantage is that it has cultivated an image as a ‘’cool product and ,in many cases has that status-symbol element and in order to stay ahead of competition , Apple created the Macbook to ensure it product are covering a full sector of its tablet product range
The thin and light Macbook Airs manage to whet consumer appetites and drove up sales of Apple computers around the world .
The Macbook Air-mania took up with good acceptance in popularity but met up with Intel’s Ultrabooks along the way . The Ultrabook which is as thin , as light and starting from a price point lower than the Air’s , UltraBooks are a new category of slim laptops which intel announced in May 2011
Intel is betting big on UltraBook to eventually reach the masses, setting a target for them a capture 40 per cent market share of all laptop by the end of 2012 . With such an aggressive forecast , Intel has started a US$300 Million fund to accelerate the development of ultrabooks
Four other vendors have already launched these new machines in the world and more are expected to follow.
UltraBooks are targeted At users who value lightweight machines with a long –lasting battery . They are as thin as 3mm at its thinnest point, are as light as 1.1kg and have a reasonably long battery life of about five hours. They usually come state drives (SSDs ) instead of hard disk with boot-up speeds of under 20 seconds compared to the one-to two-minute timeframe in typical note books or laptops. The screens are either 11 inches or 13.3 inches with prices ranges at an affordable level for everyone-at under US$1,000. This price range has a penetration rate similar to smartphone or the iPad .
Experts has commented that this may be a challenge , with the exception Of the Acer S3, which runs on entry-level specs and uses a hard disk instead of an SSD, all other UltraBook here cost more $1,400 . It is still relatively difficult for manufacturers to achieve the components at that price point yet , as the volume will need to be raked up to get such low price of which Intel hope that when more UltraBooks become available , this will drive down manufacturer costs and lower retail prices.
Consumers especially those is emerging markets, are extremely price conscious even if they are attracted to technology products, Some US analyst predicts that by 2015, 45 per cent of global laptop shipments will be ultrabooks , it forecasts that growth will accelerate from 1.5 per cent this year to 15 per cent in 2012, maybe 30 per cent in 2013 and 40 per cent in 2014.
However Intel remains optimistic and believe its goal its hitting 40 per cent in the next year was challenging but achievable. Analyst believe that the UltraBook are attractive because they are significantly cheaper than it predecessors in the him-and-light category which used to cost double the price.As long as the price is cheap , with function as good or better than a tablet, it will eventually hold a major portion of the market’s share ,as many netizens does not really uses all the function of a Notebook , Ultra books will serves well for such sector of the consumer world
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