Why The Excitement In Social Media Marketing?
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Written by: PetroSolt
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Word Count: 569 |
Date: Fri, 17 Feb 2012 |
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Advertising and marketing is a quite recent strategy and was initially tutored as a subject at tertiary level during the 1950's. A very simple specification of marketing is:" to create an environment that is open to goods and services to be sold to a market". Marketing has four legs (called the four P's of marketing), i.e.: Product, Price, Promotion and Packaging. Any type of advertising or selling a product or service, falls in the category of Promotion, of which advertising is a part. So, social media marketing is a component of the Promotional facet of marketing.
Social media marketing concerns the marketing of a product or solutions, via the social media marketing, which includes the world wide web and mobile devices, like cellular phones and PC tablets. This certainly is a very much newer means of marketing and has flourished with a force over the past ten years, but in the past 3-5 years particularly it has reached incredible power of persuasion. Just imagine the power of social media marketing, in considering the following facts: America has a teen population of some twenty two million. It's estimated that teenagers in the USA has a strong impact on the spending of 60% of the family income. Seventy five percent of USA teens own cell phones, of which females (15-18) do up to around eighty text messages a day and boys 30 per day. This excludes any world wide web activity on social media sites. The use of cell phones and other mobile media is therefore thoroughly entrenched in the American population and is quite evidently an enormous opportunity to social media marketing. Similar statistics are applicable to Europe, The UK and Australia.
There's hardly a retailer of note today that does not have multiple links to social media internet sites like Face Book, Twitter and others. There is even a social networking web site dedicated to professionals for displaying their specialist detail with a link to contacting them. All of the above demonstrates the potential scope for marketers in the world of mobile devices. The numbers of people are there, the technology is there and the right target market is out there. So, is social media marketing a great success? The answer to such question appears to be a qualified 'yes'. Why a qualified 'yes', only to the question of whether social media marketing is a success? The answer apparently lies in human conduct, but such behaviour can be circumvented by ingenious marketing technique. In the first instance there is a natural instinct of individuals to be resistant to marketing and secondly, young people, today, like to tell and not to be told by any power. Because of this any social media marketing has to solicit conversation with its target audience and establish itself as an 'influencer' of authority in any given topic, and as such become a 'social authority' on a particular subject or product or service. Once users start talking about such topic among them, credibility is established and the principal of viral marketing kicks in, whereby the value of the product or service being marketed, is spread by the users of social networking sites, apart from the original marketing/ marketing campaign launched by the marketers to individuals.
Social media marketing certainly is a very effective marketing channel if used effectively and it has a huge potential market.
For more information on social media marketing or digital marketing, click the relevant link!
Source: Why The Excitement In Social Media Marketing?
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