How to Create Standout Business Cards
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Written by: bradkartel07
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Word Count: 522 |
Date: Sat, 14 Jan 2012 |
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Creating a business card that stands out from the crowd can be a challenging task. All possible business card designs and templates available are sure to have been used by many business professionals, managers and even freelancers that it is kind of hard to come up with a unique design you can call your own. However, if you will do a bit of research, you will discover that there are still some things you can do to improve your business cards and allow them to make an impact on your prospective clients.
Color is an important element in business card design. There are many ways that you may combine different colors and make them bring out attractive designs that reflect your image and your business. You may also take advantage of gradients to add depth to the colors.
Traditional business cards are rectangular in shape. Business card printing companies offer this by default although you are free to request for other interesting shapes so you can make your cards unique enough to be memorable. With a unique shaped card, potential customers are less likely to ignore it lightly. Square business cards are the second most popular type behind rectangles but if you want to venture into a more creative business card printing activity, you may want to make your cards to literally represent your business. You may choose to shape your cards in manner that is relevant to your product or service. For example, if you are running a carpet cleaning business, they you may consider creating your cards in the shape of a vacuum cleaner. Or if you are selling cars, then you may want to hand out cards that are shaped like a family van.
High quality business cards are usually printed on a heavier type of paper or card stock material that is somewhat durable although still prone to being bent or ripped easily. Another disadvantage to the usual material is that it makes the business card feels like any other regular piece of paper that can be lost or tossed away. To keep you card from suffering such fate, consider putting your money in alternative materials such as plastic, wood or metal. The type of material you use can make a difference in how people will keep or hold onto your card. For branding purposes, you may even relate these materials into what your business is about. For instance, a woodworking shop may take advantage of wooden business cards to carry the owner’s contact information and at the same time promote the business itself.
While it can be hard to come up with a truly one of a kind business card these days, you may choose to put your own little spin on traditional business card printing process. Your imagination is your only limitation. You may choose to be bold with your use of colors or in creating the shape of your cards. Or you opt to invest in alternative materials to create a unique feel and appearance for your cards.
Brad Kartel is a marketing executive whose passion is helping business owners build their image by investing on business card printing. Learn how to make effective business cards.
Source: How to Create Standout Business Cards
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