Do the Two-Step!
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Written by: robertboswell
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Word Count: 228 |
Date: Thu, 29 Dec 2011 |
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Top sales pros secure that it regularly takes seven or more communications or sales messages before about to be customers make a negotiation. They also certify that it's oftentimes a whole lot easier to sell to a referral, because anyone they know gave positive testimonial about their products or services.
What would occur if you joined both of these powerful concepts? A cool and thrifty two-step. Try this two-step suggestion:
1. Reap leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for increased ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested added information from your auto responder, follow up different methods. Send postcards. Call. Mail sales letters and other promotional pieces.
2. Write a price list of all the products and services that you give in an insert, direct marketing package and / or .pdf to be made available with the help of auto responder. You could also involve order forms, product descriptions, and other sales material. Then send to the folks in #1 above with monthly upgrades, announcements of new sales and products / services, and a bid for referrals.
So why not boost your closing ratio and reach out even farther at the same time? Do the two-step!
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Source: Do the Two-Step!
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