The Role Of Digital Marketing
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Written by: PetroSolt
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Word Count: 544 |
Date: Mon, 12 Dec 2011 |
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To understand the importance of digital marketing one needs to understand the true meaning of marketing as a subject first. The simple definition of marketing is: "To generate an environment of awareness and response in an industry to facilitate the sales of items and services in the particular market." The marketing idea is driven by the Marketing Mix or 4 P's of marketing, i.e. Product, Price, Place and Promotion. To put it differently, a successful marketing campaign will depend on the way the 4P's are mixed to address a specific marketplace in the very best way. Promotion is a component of the promotional aspect of the Marketing Mix. The components of Promoting are: advertising, individual selling, sales marketing and public relations. Digital advertising and marketing for that reason fits into the advertising aspect of Promotion and forms a subset of the overall advertising strategy.
Digital marketing refers to the job of technology to carry the marketing message to the consumer and would include radio, tv, the net, cellular phones, social media and other areas where technology is involved. It's important to note that digital marketing is not only about the internet, but all digital technologies.
The planet in an extremely short space of time has gone crazy about digital technology and devices like computers and expensive laptops, cellular phones, smart phones, personal computer tablets and other devices. Link these phenomena to the explosion of the world wide web and social networking in consumer driven economies and the result is a recipe for marketing achievement in digital marketing. The more you drive the consumption for all these technologies in a consumer driven society, the more you expand the marketing possibilities of all solutions and services. Not only is the digital marketing opportunities expanding, but the entire marketing effort is further strengthened via spontaneous viral marketing sparked off by digital marketing. Considering the fact that the USA has some twenty six million teenagers (9% of the population) who not only represent a sizeable market on their own, but further exercise an influence on 60% of the household budget spend, 1 soon enough realize the value of digital marketing as virtually all of these teens either own or have access to cellular devices. These exact same individuals are really active on social media like Facebook and Twitter. What a wonderful audience - impressionable, gullible, money rich and influential
There are certain restrictions to the use of digital marketing strategies in South Africa imposed by the Client Protection Act, but they are not insurmountable and don't detract from the effectiveness of such strategies. Cell phones have turn out to be so commonplace among all age groups in South Africa, that SMS's and MMS's are incredibly effective methods of digitally marketing to such individuals. In South Africa, further, the teenage brigade virtually invariably uses smart phones, which brings the social networks right to their attention and use. This means that they are further exposed to banner ads and the like through these devices. The beauty of digital marketing, therefore, lies in the fact that there is a ready-made audience. As mentioned before, there are also other means of broadcasting digital marketing data, making this a quite potent and interesting technological aid.
For more information on digital marketing or emails marketing, click the relevant link!
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