"If you think about the communication problem with potential customers; if we send out the wrong message, there is no reason to assume they will ever want to buy from us. We also have to put the right message in the right places in order to engage with our future customers." - Tom McKaskill, SmartCompany
Here's a far more interesting way of saying it: Your marketing strategy determines where you need to fish and what you need to catch, and your creative advertising is how you'll go about doing it; the bait. Wrong bait + Wrong fishing spot = No fish. Fish = Customers. You = Hungry.
You get the picture.
Misdirection, I'm going to persevere with this fishing analogy. First you have to figure out what you want to catch: Your target audience. Who might need your product or service? What do your potential customers have in common? Where do they go? What values do they hold? How do they speak? What do they eat?.
From that knowledge you have to craft your bait: Your advertising campaign. What do you want them to do and how will you get them to do it? What's going to catch their eye? What will they respond to? What will persuade them? How should your message be delivered?
Lastly, you have to drop a line in. How often do fish jump out of the water and in to your boat? Exactly. Get a line in. Determine which media will most effectively reach your target audience and go there. Cast off and start reeling them in.
Believe it or not, we're not professional fisherman.
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"If you think about the communication problem with potential customers; if we send out the wrong message, there is no reason to assume they will ever want to buy from us. We also have to put the right message in the right places in order to engage with our future customers." - Tom McKaskill, SmartCompany Here's
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Misdirection, I'm going to persevere with this fishing analogy. First you have to figure out what you want to catch: Your target audience. Who might need your product or service? What do your potential customers have in common? Where do they go? What values do they hold? How do they speak? What do they eat?.
