Remember trying to learn CPR in P.E.? Did you spend more time saying things like "We're losing him!" and "Clear!" than actually paying attention?
As you get older a little unease may creep in when you realise your George Clooney impersonation wasn't as funny as you'd hoped and that can't really remember what to do if someone's heart stopped in front of you.
Well fear not! The British Heart Foundation has enlisted Vinnie Jones (obvious choice) to simply explain how to perform CPR in a clever online video.
This is a brilliant web video with a great message. The script is amusing, the BeeGees soundtrack is memorable, clever and used in real life to memorise CPR rhythm.
Using Vinnie Jones and marketing online will help the BHF reach and deliver their message to an audience that may be unfamiliar or rusty with their CPR technique. Jones adds a no-nonsense cool to the commercial that will engage and amuse and hopefully eliminate the "naff factor" among (teenagers) younger audiences.
An entertaining and necessary piece of British advertising.
Well you can tell by the way I use my walk, I'm a woman's man, no time to talk...
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