Custom Reporting
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Written by: famous16
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Date: Wed, 23 Dec 2009 |
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The Custom Reports are used to view particular information and designed in specific formats. You can generate a custom report by defining dimensions that suit to your purpose. Moreover, you can specify the metrics that fit to the required size. Through the Google Analytics’ Custom Reporting feature, it is easy and simple to generate specific-purpose built report. Now you only get the required information in a report that is easy to design and view in less time. This feature helps you to create reports more quickly so that you can share the piece of information with others. The custom reports contain data clog in a less extent thereby reducing the size of a report.
To get benefits out of a custom report, you need to use the combination of metrics as well as dimension defined specifically for each purpose. While speaking in terms of other reports used in standard, this combination is not particularly available in those formats. This feature also removes the hassle of extracting unnecessary information to generate a simple report.
By specifying the dimensions as well as metrics in the feature, you can generate a report to view data in particular margins. For generating a custom report, you need to know some key characteristics as follow:
• Dimension
To define dimensions, you first need to find out the source of the report and the medium through which you can design the report. As a rule of thumb, the metrics are at all times defined in numeric values. In case of dimensions, these are in form of text. So you should remember this fact to identify the dimensions through the metrics values.
• Metric
Since metrics are key factor to identify dimensions. Here you need to specify the values in form of numbers to design and generate the report.
Since we are referring to custom reporting, there is complete liberty to specify the metric of your choice to generate a report. It also highlights to the fact that dimensions are independent of metrics values. In case when pairing dimensions with metrics, you need to keep in mind that there are some restrictions that define strict metrics-dimensions combination.
When starting with designing a custom report, you need to keep in mind some basic rules that help you define the dimensions and metrics for a purpose view of information. The following rules will serve as a guideline to specify the valid combinations of dimensions and metrics:
• While specifying dimensions of a custom report, the matrix containing the combination rules need to be followed as provided by Google Analytics’ for Custom Reporting. However, Custom Reporting feature does not allow illogical combinations of dimensions and metrics.
• However, selecting dimensions or metrics from two different groups is not permissible. You are only bound to select from the same metrics and dimension in the intersection of the two groups.
• Combinations of dimensions and metrics represent a group. Any metrics combination in that group can be used when you do not select the dimensions.
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Source: Custom Reporting
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