Bar Refaeli' s Ecommerce company - Invested by Gigi Levi and Yuval Tal
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Written by: VernonSheedy568
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Date: Fri, 4 Nov 2011 |
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Israeli -born international model Bar Refaeli will soon be making her first venture into the business world as a designer of underwear. This will be with a new internet-based retail sales business - Undeez - selling underwear online plus targeting both men as well as women. A fellow fashion figure, former model Dudi Balsar, will serve s as the new company's CEO.
Undeez has an impressive line of investors backing it and has already raised US$ 1 million. Among the investors are former CEO of 888, Gigi Levy, Payoneer President, Yuval Tal, and even Iftach Wizel, prior co-owner of Fox Fashion. The company expects to launch its website by December 2012, and is actually planning a future second round of financing. As the company is certainly targeting mainly the international market, the website will be accessible in a number of languages.
Bar Refaeli will head the Undeez design team, while maintaining her position as Fox Fashion's presenter. Shooting is certainly expected to start in the near future meant for the company's new catalogue, as well as intended for a number of commercials to be distributed on the social networks.
The new online retail venture, Undeez is certainly planning to offer a collection of lingerie in a wide variety of colors and also styles. The offering will include thongs, bikini style plus boxers, bras and even tank tops, along with T-shirts with long and even short sleeves. The range to be offered meant for me will include various styles of briefs, undershirts plus T-shirts in a range of colors.
Undeez' target audience ranges in age from 18 to 45, as well as prices are expected to be in the range of $10 to $25. The company is certainly planning to offer a subscription mailing service with automatic product delivery to its subscribers a number of times per year.
Yuval Tal
Bar Refaeli
Source: Bar Refaeli' s Ecommerce company - Invested by Gigi Levi and Yuval Tal
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