So the fact that we're talking about this television ad is a win for the brand. However, I'm not about to go buy the product either.
Some viewers have labelled this commercial as "transphobic" based on Libra's implication of what classifies a woman and that "Libra gets girls" (Equally provocative, I'm fairly sure Lynx advertising claims to "get girls" - but that's a different story).
Perhaps Libra and the agency thought that if any offence were to be caused it would only be from transgender people who wouldn't be buying their product anyway?
At any rate, due to the powers of the internet and the public's love of advertising gone "wrong" this commercial has received a lot of media attention and gained a lot of awareness for the brand.
Given that the product is a neccessity and the brand well established it will be interesting to see if the negative publicity will affect sales or whether brand loyalists and those who think the advertisement is all in good fun will choose Libra in order to make a point against perceived political correctness gone mad.
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