Parking Lot Pages Can Increase Conversion
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Written by: lexordaren
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Word Count: 458 |
Date: Sun, 22 Jan 2012 |
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Ever heard of a parking lot page? Let me enlighten you.
A parking lot page is basically a page that announces a new site is coming soon. It’s a static type of page that tells visitors 1) what will be on the website when it’s finished 2) when it will be finalized and 3) how the visitor can sign up and be notified of when it’ ready. Parking lot pages are a sure fire way to increase conversion rates before your website is even near finalization.
Parking lot pages can be used in a number of situations, for example if you’re working on finalizing a new company, or if you’re creating a new client website, or if it’s just time for a re-design and need to go offline for a while while your programmers workyou’re your site is blank while you wait for it to be finished, you are doing nothing but hurting your future site conversion rate. Take advantage of this time to kick start your SEO campaign with a stellar parking lot page.
Here are some tips for creating a good parking lot page and really seeing great site conversion rates from the get-go when your site is launched.
1) Make it short. Use bullet points. Describe the basics and the benefits of your product.
2) Make it easy for visitors to share via email and social media. This will help garner for exposure for your site and to increase conversion rates once you go live.
3) Make it interactive.
4) Feature an e-mail sign up or notification system for when your site is ready.
5) Find your target keyword terms and phrases. Work ALL of these into your on page parking lot copy. This is a great way to jumpstart your SEO and get noticed by search engines. It also sets you up for killer site conversions once you’re up and running.
6) Submit your site to be indexed by all the major search engines – Google, Bing and Yahoo.
Parking lot pages can be a huge benefit to an up and coming website. It can get you noticed by search engines; draw in a huge waiting list of customers who are excited and ramped up about your product; and best of all, it will help increase conversion rates before you’re even live.
So the next time you begin a new web project, don’t just have a blank website in the interim. Get a site conversion boost early by putting up a killer parking lot page.
Parking lot pages can increase site conversion rates. Learn to increase conversion rates on your website with CORE.
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