Ferrari Tailor Made: how to create your unique Ferrari and an authentic one-off
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Written by: ferrarisiliconvalley
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Date: Sat, 4 Feb 2012 |
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Ferrari has just introduced Ferrari Tailor Made, a unique program that blends refined and unusual materials, accessories and colors for the interior together with inspired drawing from the classic cars and the race track worlds to help creating something unique to Ferrari clients’ personal vision and desires.
Tailor-made is rather like an atelier, a concept that is inspired by the fashion industry. Versatile and whimsical by nature, fashion follows seasonal rhythms and quickly consumes new trends. Like made to measure and bespoke, Tailor-made has chosen different inflections from more mainstream, handcrafted textiles.
Even in this digital era, Ferrari has been able to meet the desires of the more discerning, demanding consumers, gaining new clients also in crucial emerging markets thanks to the all-Italian sense of style. With the Tailor-made project, Ferrari aims to bring the services of the atelier to the top notch automobile industry segment.
A luxury car par excellence, Ferrari is among the most beautiful objects one could hope to desire as sophisticated clients want to be unique, different and absolutely exclusive. In Maranello, a team of experts dedicated to the Tailor Made concept marry details of style with refined engineering and guide customers through three main guides available to personalize their Ferrari: Scuderia, Classica and Inedita (unique). To the vast range of chromatic solutions suggested for the exteriors is added an incredible choice of leather, textiles and special materials for the interiors.
Scuderia is inspired by the world of racing and it is faithful to the origins of the great teams, recalling cars that are part of the Formula One history. Cars like the 312T of Niki Lauda, triple F1 World Champion, who drove his “Red” with added generous areas of white and “tricolore” stripes (the colors of the Italian National flag). Or the 158 F1 belonging to John Surtees, another World Champion, but with the American blue and white color scheme. In the Scuderia line, color is the protagonist and the vivid red is combined with the yellow, blue or vibrant green. Inside, the code words are minimalism and lightness, just like on the track where for years drivers preferred the rough suede on their seats for its adhesive powers. Patiently sourced textiles and hard-to-find leather are key parts of the made-to-order service that Ferrari is able to provide.
As every Ferrari, the Ferrari 458 Italia and 458 Spider have a truly unique design approach and technology innovations to achieve indisputable performance and driving experience. Inquiry about the new Ferrari 458 at Ferrari Silicon Valley today.
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