The Do Nots Of Web Optimization
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Written by: GertDemsky
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Word Count: 544 |
Date: Tue, 25 Oct 2011 |
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A great deal of web site design businesses are starting to offer search engine optimization solutions in addition to their website design services. This can be a bit of a dodgy practice however, since there are a lot of things that are strictly taboo with regards to search engine optimization. Allow us to have a look at a few.
Bought hyperlinks
This is very much a don't. In the event the search engines like google find that you are buying hyperlinks on websites you can get your site de-indexed. At the very least the links will count for absolutely nothing with regards to things like rankings. Purchasing listings in business web directories which have good reputations is not too bad. They are company listings after all. It is the rubbish sites that are made from hyperlinks to other websites that will damage your search engine optimization efforts. They might work at first, however the link juice they produce will soon drain away to absolutely nothing.
Duplicate content
It may be attractive to collect content material from other sites and to add it to your own to try to make it larger and much more relevant to more key phrases, however this is really not a good idea. The search engine algorithms are usually advanced enough to pick it up when your site contains content material that was on other sites first and it'll not count for anything. In reality, if you are running Adsense sites it is a good way to get your account cancelled and all your earnings revoked.
Keyword stuffing
This is really a low down method of trying to get your site to rank. It really does not help. You'd probably make your content material very illegible for your users and this would drive product sales away from your website more often than not. What some people do to get away from this is cloak their site. This means that the search engines are given one view of the website which is key phrase rich and users are given a different, much more readable edition of the site. This is an excellent method of getting your website de-indexed. There are some exclusions to this rule though, artwork websites for example. It is best to get authorization from the internet search engine supervisors to use cloaking though.
Building too many links too quickly
There is something known as the Google sandbox. This is where new websites are put for an undefined period of time. Some sites miss it completely, others never get out of it. Basically your internet site is put in limbo as far as rankings are concerned. One thing that may send a website to the sandbox is duplicate content, another is when hyperlinks are built too quickly for it to be organic.
The actual moral of the story is that it is best to get your search engine optimization made by people who know very well what they're doing instead of by a website design company that has just started to do search engine optimization as a means of getting more money in on a monthly basis.
For more information about search engine optimization and also search engine optimisation, click the relevant link
Source: The Do Nots Of Web Optimization
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