26 Low Cost Tips For Generating More Leads For Your Business – TIP 9: Direct Email Campaign
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Written by: MarketingOutsourced
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Date: Sun, 8 Jan 2012 |
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This article is the ninth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.
To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
A Direct Email Campaign or EDM (Electronic Direct Mail) is a low-cost form of advertising where you email potential customers directly with special offers or information about your product or service.
Advantages of Direct eMail
- Global reach
- Low cost
- Interactive
- Highly targeted - Create tailored and personal marketing based on your target demographic
- Fast to produce
- Faster responses than conventional mail (all it takes is a click!)
- Easy, measurable responses
- Easier customers to respond to
- Excellent opportunity to develop and enhance your loyal customer database
Tip: Using a catchy / engaging / intriguing / enticing subject line dramatically increases your chance of having your direct email opened and engaged with.
If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a well written Direct Email Campaign and start enjoying the sales benefits of a significantly increased brand profile.
Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.
If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au
Source: 26 Low Cost Tips For Generating More Leads For Your Business – TIP 9: Direct Email Campaign
Source: 26 Low Cost Tips For Generating More Leads For Your Business – TIP 9: Direct Email Campaign
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